Pinterest
Tastemakers

Fresh, Local, High Quality Content

OVERVIEW

One of the ways Pinterest maintains a standard of high quality, fresh, local content in every country, is by surfacing content from identified tastemakers. I was tasked with adding some functionality on the backend to the tool used to identify tastemakers, redesigning the tool and implementing that redesign. Through this process, I interviewed users and considered their feedback in the redesign. I also reimagined this process and made it possible to add a tastemaker from within Pinterest itself.

IDENTIFICATION TOOL

Before

The module that allows you to find tastemaker candidates based on search filters:

The module displaying info on a particular candidate:

After

ADD TASTEMAKER BUTTON